Webinar - "Building Occupancy in your Assisted Living Center"11/15/20231:30pm
Venue
Registration fees:
For one flat fee the facility may have an unlimited number of participants viewing the webinar on one computer/device. Please be aware that you will receive only 1 log-in credential per registration, if more than one log-in credential is needed for CEUs, viewing purposes, etc., a separate registration will need to be submitted and invoiced accordingly.
MHCA Members – $55
Non-Members – $110
Contact Hours:
1.25 Administrative CEUs available for viewing LIVE session.
Traditional marketing and outreach strategies that once drove ALF move-ins aren’t as effective in today’s senior care marketplace. Across the country, the remarkable growth of assisted living centers and resident acuity have altered the competitive landscape. Any decline in occupancy is lost revenue that is nearly impossible to make up for. Assisted Living Centers need to be proactive to create a steady stream of inquiries by monitoring 3 data sets that enable more nimble strategies.
Following this 75-minute webinar, participants will be able to:
- Differentiate their senior care center from the competition and how it’s accomplished in 2024 and beyond
- Redirect their primary focus from admissions/move-ins to more valuable ones
- Calculate the 3 benchmarks that predict a rise or fall in occupancy
- Address where inquiries are lost
- Expand their internal marketing team (plus how to select and train them)
- Eliminate the barriers that prevent selection of senior care center
Lou Ann Brubaker – Lou Ann is the President of Brubaker Seminars, a company she founded in 1988 to exclusively serve senior care. Since then, she has taught thousands of senior care professionals–from executive leaders and mid-level managers to front-line staff. Her unique knowledge base has established her reputation as one of America’s leading senior care training providers. A diverse professional expertise enables her to address today’s most critical skill development needs, including daily management of staff, creation of higher performance teams, handling of conflict, dynamics of change within senior care, census development and strategic planning at the Board level. Prior to founding her own company, she was Director of two in-house advertising agencies–turning both into revenue generating enterprises for the parent organizations. Lou Ann was Vice President of Sales overseeing 35 satellite operations and more than 500 sales professionals. She also directed the North American promotion of more than 130 databases for the world’s largest provider of clinical, scientific and technical information.